Web Design 3.0: when it really matters
Part 1: web design is changing
The first thing we’ll talk about is web design, which is rapidly changing. To understand this, you need to reconsider the evolution: from the first sites to today’s fashion. We will try to predict which web design will be popular in the near future.
The first sites were text. And it’s hard to say that they had some kind of web design (in the modern sense).
Transition to web design 1.0
There are graphic elements that made the sites more attractive. Tables appeared on web pages. Then from the tables gradually moved to the layouts and modular grids. The tables provided some flexibility, but they were not adapted for mobile devices, but perhaps this was not required at the time.
Transition to web design 2.0
Designing web pages using grids has become commonplace.
Bootstrap, the most popular web library, significantly accelerated web development speed, simplifying the process and making it more flexible. The modular grid Bootstrap from the very beginning provided support for mobile devices.
The Bootstrap grid automatically stretches to the full width of the screen, which significantly reduces development time, which was previously spent writing code to support various devices: desktops, laptops, tablets and phones.
Has web design died
It would seem that everyone should be happy: web designers, web developers and users. However, a new problem has arisen. Web designers started asking the same question: “Is web design dead?”. You can easily find articles that contain this question on all known platforms like Medium, Mashable, Smashing Magazine, Quora and Reddit. Since 2015, web designers are asking the same question.
The main cause of this problem was Bootstrap and its analogues. Web projects created with Bootstrap look so similar to each other, as if they were made on the same template. The use of site builders working on Bootstrap as a system kernel only aggravates the situation.
Website design (under Bootstrap-grid) always begins with a large picture, and the following sections always fit into a two-, three-or four-cell structure.
The birth of web design 3.0
Starting in 2016, we began to notice that the ideas of print design began to appear regularly in the designs of web pages on Pinterest, Behance and Dribbble. They were different:
Going beyond the modular grids of Bootstrap and similar libraries.
This meant the birth of web design 3.0! Web Design 3.0 – Freedom for a web designer.
In the summer of 2016, an article entitled “Trends in Web Design” was presented on the website of 83 Oranges.
The author has identified the following styles in web design:
Text over image.
Vertical text and minimalistic layouts.
Asymmetrical modular grids in galleries.
Images with large headers.
Abstract branded elements.
Web design is young, and it really is developing rapidly.
The first transformation is the appearance of graphics on the web. This made the web more attractive and interesting, which allowed it to conquer the world. The use of graphics has allowed the web to become a new independent way of disseminating information.
The second transformation is associated with the emergence of blogs, modular grids and support for mobile devices. The use of Bootstrap and the popularity of templates have made web design boring and uninteresting.
The third transformation is the most significant. It led to the birth of web design 3.0. More and more publishers are moving online, and users prefer to receive information from mobile devices. Web designers draw ideas from print design and transfer them to the web. They need the freedom of creativity, free arrangement of elements and going beyond the modular grids.